Roark is the revival of the spontaneous spirit of adventurism and storytelling in the form of a man.
He is a bar-brawling adventurer that disappears into Mexico for 6 months camping,
only to surface in Paris drinking Bordeaux with a model.
Every season we chase Roark down in a different part of the world, telling stories of his exploits
in a zine that directly inspires a collection of clothing, luggage and trinkets.
From Tokyo and Iceland to Havana and Nepal, Roark’s travels have taken us to
diverse and exotic locations providing balanced inspiration to create product
and rouse the imagination of our faithful followers.
Roark exists to inspire people to go places they never thought they could go,
and to be the outfitter to supply the gear for the adventure.
Each collection is inspired by the culture, textiles, people, story
and artifacts we collect on our seasonal adventures.
Our product is built with the adventurist in mind and holds up whether you’re
trapped in an Argentinean holding cell or on a date at the Sydney Opera House.
It merges style and function into the 5 key pieces you throw in your backpack.
The Roark "Safe Camp" icon is derived from the hobo hieroglyphics
of the depression era, a lexicon of symbols that passed on information to the legions
of train hoppers about the towns along the tracks.
Some symbols stood for such things as
"town with alcohol, you will be cursed here, or women available".
The Roark "Safe Camp" moniker is inspired by the Hobo Code
for " a safe place to camp" while on the road.
Affectionately known as Roark. A return to bold adventurism through the eyes of an idealized figure.